I work with outdoor and fitness brands as a visual content partner. Ten years in, I still start every project the same way. By first understanding who they are, what they make, and who they speak to, I shape the creative strategy and production needed to translate their products true quality visually, from concept through delivery. Drawn to what these products make people feel as much as how they look, I work toward visuals that are raw, tactile, and human, setting the conditions for a moment rather than staging it.

Services

Run In Anything

Fitbit Air

Stockholm Marathon

Made for what's next 

FW23

Suðurgötufélagið

Upcycled

Project Overview - Digital Tech

In collaboration with Kosmos and Kaos, I produced marketing material for the new website of Tækniskólinn (Technical School).

The improved website provides a comprehensive overview of the school's diversity and facilitates students in choosing a suitable study program.

The unique characteristic of Tækniskólinn lies in its close connection to the industry, and we wanted to provide an insightful representation of various professions in a visual manner.

Skóli Atvinnulífsins

In collaboration with Súlan, I created marketing material for Reykjanesbær. The cooperative project lasted for a total of three months, and its objective was to capture Reykjanesbær as an charming destination for both Icelanders and foreign tourists.

The website Visit Reykjanesbær provides practical information for travellers and showcases Reykjanesbær as an exciting destination with a diverse cultural life and beautiful nature.

Visit Reykjanesbær

Play with color 

Greyskies

Showreel

Ident Visuals

test

Teaser Film

Ivan Jugovic

Sonos Roam

Crafted Curosity 

Maybe Someday

The 40th Anniversary Issue

Víkingur Reykjavík unveiled a new home kit for the 2022 season in collaboration with fashion designer Bergur Guðnason and Iceland's cup champion, Halldór Smára. The kit features the Víkings logo with four red stripes and three black stripes, resembling the design on the new jersey. However, this year, the black stripes fade towards the chest, providing the jersey with a fresh and modern appearance. Víkingur Reykjavík has also taken a sustainable approach by incorporating eco-friendly materials in the construction of their new kit. The new jerseys are made from recycled plastic bottles, symbolising the team's commitment to environmental responsibility. Each jersey utilises a total of 13 bottles, demonstrating the dedication to reducing waste and embracing sustainable practices.

In collaboration with Brandenburg, Ólafur produced an advertisement for Nova and Tónlistann (tonlistinn.is). The collaboration between Nova and Tónlistinn is about giving Icelandic musicians the opportunity to introduce themselves specifically within Tónlistinn, create playlists with their favorite songs as well as create friend tones from their songs that Nova's customers can set up with them.

Nova

Orkustöðin is a small and charming wellness center where yoga, strength training, and endurance training are mixed together.
The facility offers variety in a warm environment that provides a connection to nature and strengthens our connection to ourselves as natural and social beings.
Marketing material was produced to introduce the latest wellness practices in the heart of Keflavík.

Stöðin Okkar

Photographer: Ólafur Magnússon
/ Creative Director: Kei Toyoshima
/ Art Director: Bergur Guðna
/ Commercial Direction: Kenneth Romulo 
/ Stylist: Jombi Jonsson
/ Make-up: Sigrún Ásta 
/ Producer: Hrefna Rós 


First Day of Summer

Bríet

Likido are porcelain vases that are cast in molds which Hulda Katarína designed and shaped. The vase is handmade in Iceland and each one is unique with the artist's visible craftsmanship.

Hulda Katarína is a ceramic artist who approaches her subjects in an open and free way. In her work, she seeks to bring out organic or natural forms by hand.

Likido

Original traveller: Emma Corrin

Intro

66°North Introduced a very limited capsule of up-cycled hoodies and sweats. The capsule contains unique reworked cotton pieces with the greater purpose of re-using unused products and fabrics. Bergur Gudnason who designed the capsule wanted to minimise waste of material and emphasise that a product's life-cycle can be revived.

In collaboration with Saga Film and Yellow Bird, I produced marketing material for the TV series Thin Ice. Overall I spent three weeks capturing the moments that took place on set and collaborated closely with the producer Sören Stærmose, but he and Lene Endre had the idea for the series. 

This is one of the larger Nordic co-operation projects and it was also the largest Icelandic film project in 2019.

Thin Ice

Brons, a bar offering a wide range of services and entertainment options, sought to elevate its visual communication and showcase its diverse offerings.
To achieve this goal, we adopted a multimedia approach, incorporating both still imagery and live-action video. Our goal was to create a dynamic and immersive experience that would effectively convey the brand's essence.

We crafted energetic live-action scenes to provide viewers with an engaging journey through Brons' offerings and in parallel utilised still photography to capture moments that represent the bars atmosphere