Run In Anything
What happens if you run a little further? Most trail running is told through endurance and the finish line. I wanted to tell it through curiosity, the pull of ground you haven’t seen yet. A landscape of craters, cliffs and volcanic lava fields that has never been a trail, but feels made for one.
My Role
- Creative Director
- Photographer
- Production
The Idea
Running as exploration. Less about pace or limits, more about the kick of discovering something new and the urge to see what’s past the next ridge.
Location
Old lava, sea cliffs and barely any green. Harsh and gritty, broken up by glimpses of light that make it beautiful.
The Feeling
Surreal. Massive waves hitting the cliffs on a day without wind. Small against the landscape, and curious enough to keep going.
BTS
Credits
- Production Coordinator Rosemarie Eggertz
- Stylist Anna María
- DOPKonráð K. Þormar
- 1st ACAdam Rikhards
- Talent Elías Uche & Jón Jökull - Ey Agency
